Top Beauty Influencers in South Africa in 2024

South Africa is home to some amazing globally recognized beauty influencers who are changing the way we see beauty.

Whether it’s makeup, skincare, hair, or nails, these influencers know how to grab the attention of people both in South Africa and around the world. They share expert tips, tutorials, and honest reviews about the latest beauty products, keeping us updated with what’s hot in the beauty world.

These influencers are all about being real and transparent, which has helped them challenge old beauty standards and make room for more diversity and inclusion. They’re having a big impact on the South African beauty industry, helping people feel more confident and embrace their unique beauty.

If you want to stay up to date with the newest beauty trends and get advice from some of the best in the business, here are the top 5 beauty influencers in South Africa you should follow in 2024.

What Are Beauty Influencers and What Do They Do?

Beauty influencers are individuals who use their social media platforms to share makeup tutorials, skincare routines, product reviews, and beauty tips. They have a loyal following and are seen as trusted sources for beauty advice. Whether they’re makeup artists or beauty enthusiasts, their goal is to inspire, educate, and share their knowledge with others.

In South Africa, beauty influencers have become a powerful force in shaping the beauty industry. They keep their followers updated with the latest beauty trends and new product releases, giving honest reviews to help their audience make informed decisions. Their authenticity and transparency make them more relatable, and they’re breaking down traditional beauty standards by embracing diversity in all its forms.

Top 5 Beauty Influencers in South Africa in 2024

1. Mihlali Ndamase

• Combined Followers: ~2 million

• Instagram: 1.7M

• YouTube: 200K

• Twitter: 100K

  
  

  What She Does: Mihlali is one of the biggest beauty influencers in South Africa. She shares stunning makeup tutorials, skincare routines, and tips that inspire beauty lovers everywhere. Known for her bold and vibrant looks, Mihlali is a true trendsetter who works with top brands in the beauty industry.

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  Mihlali Ndamase - South African Beauty and Fashion Influencer

2. Aisha Baker

• Combined Followers: ~1.2 million

• Instagram: 1M

• YouTube: 70K

• Twitter: 120K

  
  

  What She Does: Aisha is a beauty influencer and lifestyle blogger who connects with her followers through relatable content. She shares everything from everyday makeup looks to luxury skincare recommendations. Aisha’s authenticity and approachable style make her a go-to for beauty tips and product recommendations.

  

  Aisha Baker - South African Beauty and Lifestyle Influencer

  
  

3. Kay Yarms

• Combined Followers: ~800,000

• Instagram: 600K

• YouTube: 150K

• Twitter: 50K

  
  

  What She Does: Kay Yarms is known for her effortless and chic makeup tutorials. Her channel is filled with reviews on beauty products, as well as tips on achieving flawless looks. Kay is great at explaining complicated beauty techniques in an easy-to-understand way, making her perfect for beginners.

  
  

  

  Kay Yarms - South African Beauty Influencer

4. Siyanda Dzenga (Siya Bunny)

• Combined Followers: ~700,000

• Instagram: 450K

• YouTube: 200K

• Twitter: 50K

  
  

  What She Does: Siya Bunny’s makeup tutorials are full of energy and fun. She shares everything from glam looks to natural beauty tips, and her content is always informative and entertaining. Siya’s playful approach to beauty has earned her a loyal following, and she’s known for her honest product reviews.

  

  Siya Bunny - South African Beauty and Fashion Influencer

5. Vongai Mapho

• Combined Followers: ~500,000

• Instagram: 350K

• YouTube: 100K

• Twitter: 50K

  
  

  What She Does: Vongai focuses on natural beauty and skincare. She’s known for her transparent reviews of beauty products, offering her followers practical advice on skincare and makeup. Vongai’s content is educational, making it easy for anyone to follow along and learn new beauty tips.

  

  Vongai Mapho - Beauty Influencer in South Africa

The Impact of South African Beauty Influencers

Beauty influencers in South Africa have a powerful impact on the beauty industry. They don’t just share tips and tutorials—they also keep us updated on the latest beauty trends and products. Their reviews help their followers make informed decisions about which products to buy, and they often give us the first look at new launches.

These influencers are also pushing for diversity and inclusion in the beauty world, helping to break down traditional beauty standards. They’re showing that beauty comes in all shapes, sizes, and skin tones, and they encourage their followers to embrace their natural beauty. Their authenticity and transparency make them more relatable, and their ability to connect with their audience on a personal level has made them influential in South Africa and beyond.

For beauty brands, working with influencers is a great way to connect with a wider audience. These influencers have the trust of their followers, and their recommendations carry a lot of weight. By partnering with the right influencer, brands can reach new customers and build credibility in the competitive beauty market.

Why Follow Beauty Influencers?

Following beauty influencers is an excellent way to stay up to date with the latest trends and get beauty tips from the experts. Whether you’re a makeup pro or just starting out, these influencers provide a wealth of knowledge to help you enhance your beauty routine.

Final Thoughts

South African beauty influencers are reshaping the beauty industry by sharing their knowledge, expertise, and passion for beauty. With their honest reviews and relatable content, they’re empowering their followers to embrace their unique beauty and stay on top of the latest trends. By following these top influencers, you’ll not only learn new tips and tricks but also stay connected to a community that celebrates diversity and self-expression.

Thanks for reading! – By Theresa Faith, your beauty expert!